Question 13 (8 points) 10 Listen In 2014, Facebook pure instant messaging company, that was not profitable, for approximately $19 Billion (USD). At the time, many ioned Mark Zuckerberg's judgment but the purchase has seemingly worked out well for Facebook. Your answers are expected to be in complete sentences, using good grammar and sentence structure, and applying the terminology we have been learning in class and as used in the textbook. 1. Explain whether this was a proactive or reactive strategy. Note that just saying it is one or the other is not sufficient as your logic must be explained. (3 marks) 2. Explain whether this was an offensive or defensive strategy. (3 marks) 3. Explain how this purchase helped the company gain or maintain a competitive advantage. (3 marks) Paragraph BI U A E +