Question
Question 14 (1 point) Saved If the Yonghe King brand were to enter the Canadian market which of the following entry modes would you advise
Question 14 (1 point)
Saved
If the Yonghe King brand were to enter the Canadian market which of the following entry modes would you advise for the brand in Canada?
Question 14 options:
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Acquire a local restaurant chain and re-brand to maintain control of the brand.
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Joint venture with a local Canadian restaurant entity maximize its potential profit.
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Foreign direct investment because this would reduce the overall risk of market entry.
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License the brand to a Master Franchisee and have them develop the brand in Canada.
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Merge with a struggling restaurant brand with national coverage and re-brand the outlets.
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