Question 14 1pts [Lays] Lays, the chip Brand, is trying to see if their chip consumers are brand loyal. They take a look at one household's buying pattern to see which chips they were buying (L - Lays, P - Pringles, K - kettle Chips). This household's buying pattern, in sequence, is: HH:LLLLLPLPPPPP How would we likely classify this household's pattern of brand loyalty? shifting loyal brand switcher split loyal variety seeker brand loyal focus groun Question 16 1pts Itiger] Carol Baskin, owner of Big Cat Rescue, usually buys her cats 20 bags of Purina Tiger Chow each month. However, since some of her cats are getting older, she decides to begin purchasing Purina Senior Tiger Chow. This means that she needs to buy fewer bags of feed, but needs to have them delivered more frequently. According to the buy-class framework, Baskinis in which buy-class situation? a straight rebuy O a modified new buy O a modified rebuy O a new buy O a straight new buy rd