Question 14 (2 points) A company has the funds to invest in the business and can either buy the lot next door to expand its retail operation or run a targeted television commercial campaign to expand the awareness of the store. The company decides to buy the land. Which of the following is the opportunity cost for the company? The cost of the land that the company already owns The foregone net increase in earnings from the advertising campaign 15 The Best of building a store extension on the land to be acquired The expected net increase in earnings from an expansion into the new lot. ( 8 stv A