Question 14 Not yet answered Marked out of 1 it assumes that people differ greatly in their readiness to try new products: O a Model of consumer buying behaviour. O b. Adoption process. O Maslow's hierarchy of needs. od Diffusion of innovation Flog question C D Question 15 The mental process through which an individual posses from first learning about an innovation to final adoption is Not yet answered 9 Marked out of 1 Flog question a Adoption process O b. Approval process OC. Purchasing process. Od. Diffusion of innovation