Question 1(4 points)

Advertisements that are shown at the background of Web pages are referred to as interstitial banners.

Question 1 options:

TrueFalse

Question 2(4 points)

Affiliates pay a monthly fee to the affiliate networks which is equal to a fixed percentage of the commission earned by them and it is known as commission override.

Question 2 options:

TrueFalse

Question 3(4 points)

Affiliate marketing came to the fore as a way for _____ to make money, though this now forms a small part of the marketing mix.

Question 3 options:

content and niche sites

coupon and promotions sites

loyalty sites

personal Web sites

search affiliates

Question 4(4 points)

Which of the following types of advertising can be blocked using a good Web browser?

Question 4 options:

Pop-unders

Map advertisements

Floating advertisements

Banner advertisement

Interstitial banners

Question 5(4 points)

Most of the tactics used by affiliates will be the same as those that the merchant employs but will reach a different part of the Internet population.

Question 5 options:

TrueFalse

Question 6(4 points)

What is a URL?

Question 6 options:

A unique reference number given to an affiliate

A unique number which identifies a particular merchant

A unique number assigned to a customer when he accesses the merchant's website for the first time

A unique address that identifies a Web site

A unique number generated for each transaction that takes place between a customer and the merchant's Web site

Question 7(4 points)

The process of ensuring that the users see advertisements in a particular order is termed _____.

Question 7 options:

Frequency capping

Exclusivity

Road-blocking

Geo-targeting

Sequencing

Question 8(4 points)

In which of the following is a new, smaller window opened to display the advertisement?

Question 8 options:

Floating advertisements

Pop-ups

Map advertisements

Wallpaper advertisements

Interstitial banners

Question 9(4 points)

Cookies are used for authenticating, tracking, and maintaining specific information about users, such as site preferences or the contents of their electronic shopping carts.

Question 9 options:

TrueFalse

Question 10(4 points)

_____are Web sites created specifically around a topic, and any products promoted will carry affiliate tracking.

Question 10 options:

Loyalty sites

Coupon and promotions sites

Content and niche sites

Search affiliates

Personal Web sites

Question 11(4 points)

Which of the following statements is true about the affiliate marketing?

Question 11 options:

There is a high barrier to entry for affiliates

There is little industry regulation

Affiliates and merchants always enter into contracts

Affiliate programs are easily scalable

There is a high barrier to entry for merchants

Question 12(4 points)

A floating advertisement appears in a layer over the content as a separate window.

Question 12 options:

TrueFalse

Question 13(4 points)

The ad server infers the optimum advertisements to serve, based on the content of the page. This is referred to as _____.

Question 13 options:

contextual advertising

behavioral targeting

social serving

geo-targeting

hidebound advertising

Question 14(4 points)

If the customer completes the action but does not do so online, the affiliate will not receive commission.

Question 14 options:

TrueFalse

Question 15(4 points)

Sending advertising traffic to the home page is suitable in most cases.

Question 15 options:

TrueFalse

Question 16(4 points)

The page a user reaches when clicking on a paid or organic search engine listing is termed _____.

Question 16 options:

search page

central page

navigation page

home page

landing page

Question 17(4 points)

The affiliate is only awarded commission should the desired action take place within the cookie period.

Question 17 options:

TrueFalse

Question 18(4 points)

In which of the following payment models the publishers are paid based on the interactions with that advertisement?

Question 18 options:

Flat rate

cost per impression

cost per acquisition

cost per engagement

cost per thousand impressions

Question 19(4 points)

To be successful, all forms of online marketing need to _____.

Question 19 options:

reduce differentiation in the service mix

use a strategic low-pricing policy

increase the visitors to the Web site

use psychological pricing strategy

use interactive visual displays

Question 20(4 points)

Pop-up advertisements can be blocked using a good Web browser.

Question 20 options:

TrueFalse

Question 21(4 points)

CPA payment model is the best way for a publisher to obtain payment.

Question 21 options:

TrueFalse

Question 22(4 points)

Which of the following payment models would appeal to a media buyer who is testing an online campaign that targets niche markets?

Question 22 options:

CPM

CPC

CPE

CPA

Flat rate

Question 23(4 points)

A Web site may decide to charge a flat rate if:

Question 23 options:

it is a low-traffic Web site

it is using an affiliate model.

its customer response and traffic is high.

the advertising's primary goal is brand building.

it is a social networking portal.

Question 24(4 points)

_____ is the most meaningful estimate of the level of interaction a Web user has with the Web site.

Question 24 options:

Number of pages in the Web site

The number of customized pages in a Web site

The number of pages visited

Time spent on a Web pages

Number of advertisements in a Web site

Question 25(4 points)

In the case of the affiliate marketing, it has become standard practice that the first referral is awarded the commission.

Question 25 options:

TrueFalse