Question 1(4 points)

Blogs and other consumer-generated media are referred to as _____.

Question 1 options:

citizen journalism

focused journalism

real journalism

critical journalism

standard journalism

Question 2(4 points)

Like articles, a Web site will need to write a description and allocate keywords to press releases.

Question 2 options:

True or False

Question 3(4 points)

One of the easiest ways to solve the majority of brand attacks is to respond quickly.

Question 3 options:

True or False

Question 4(4 points)

A press release is a standardized format for releasing information.

Question 4 options:

True or False

Question 5(4 points)

Traditional public relations has focused on crafted press releases.

Question 5 options:

True or False

Question 6(4 points)

_____ is a tactic where articles that contain a link and keywords relevant to a Web site or product are published to benefit search engine optimization.

Question 6 options:

Online article syndication

Podcasts marketing

Spam link

Really simple syndication

Boilerplate standard

Question 7(4 points)

An article for online syndication _____.

Question 7 options:

should not be published in the company Web site before a third party publishes that

should be published in the company Web site before a third party publishes that

should not be published in the company Web site at all

should not be published in the company Web site, but should be indexed

should be published in the company Web site, but should not be indexed

Question 8(4 points)

_____ is online reputation management (ORM) software, developed by Quirk eMarketing.

Question 8 options:

Boardtracker

Flickr

Technorati

Blogpulse

BrandsEye

Question 9(4 points)

In online press releases, the links are built naturally and effectively from online publishing.

Question 9 options:

True or False

Question 10(4 points)

It is not possible to acceptably track the reach and distribution of online press releases.

Question 10 options:

True or False

Question 11(4 points)

Many directories also allow a description, but this description will not be displayed when users search for articles.

Question 11 options:

True or False

Question 12(4 points)

Social media or content produced by end users as opposed to businesses is referred to as _____.

Question 12 options:

stable content

simple content

boilerplates

podcasting media

consumer generated media

Question 13(4 points)

Which of the following statements is NOT true about online reputation management (ORM)?

Question 13 options:

It monitors all mentions of a brand.

It guides a brand in using social media.

It can help to identify hotspots for viral word-of-mouth marketing.

It indicates the success of a marketing campaign that is directly related to sales.

It can show growing brand recognition as well as consumer sentiment.

Question 14(4 points)

Articles should be published in the company Web site before it is submitted to directories.

Question 14 options:

True or False

Question 15(4 points)

What is the critical difference between a complaint and a criticism?

Question 15 options:

Complaints are from stakeholders who have had dealings with a company, while criticisms are not.

Complaints are not legally tenable while criticism is.

Criticisms are from stakeholders who have had dealings with a company, while complaints are not.

Complaints are non-productive while criticism is a productive suggestion.

Criticism is usually encountered post-production, while complaints could originate at the pre-production stage.

Question 16(4 points)

With reference to ORM, _____ is the largest focus group.

Question 16 options:

The consumers staying in the same city where the organization is located

The employees of the company

The consumers who communicate with the company through its Web site

The consumers who comment on the blog maintained by the company

All the users of the Internet

Question 17(4 points)

Which of the following observations is true about online article syndication?

Question 17 options:

Online article syndication is not a public relations tactic.

It involves writing articles that directly promote a Web site.

Online article syndication involves press releases and newsletters.

Online article directories are used for online article syndication.

The success of online article syndication is not dependent on the demand of articles.

Question 18(4 points)

The press releases of a Web site should not be published in the Web site to increase its trustworthiness.

Question 18 options:

True or False

Question 19(4 points)

Which of the following statements is true about online reputation management?

Question 19 options:

Only search engines can conduct online reputation management campaigns.

Regular monitoring is not needed for online reputation management campaigns.

It refers to the tools used to find out what is being said about a company online.

Online reputation management does not monitor personal blogs to obtain information.

It should not be used as a source of information to a company's WebPR responses.

Question 20(4 points)

An online press room must have a multimedia gallery.

Question 20 options:

True or False

Question 21(4 points)

What is a feed reader?

Question 21 options:

It creates gist of word documents.

It allows all RSS feeds to be viewed in one place.

It converts a word document into an audio file.

it converts audio file into word documents.

It provides an online payment interface.

Question 22(4 points)

Really simple syndication is not generally used for online press releases.

Question 22 options:

True or False

Question 23(4 points)

With reference to online reputation management (ORM), a term that is used when searching the Internet for mentions about the company is known as _____.

Question 23 options:

keyword

header tag

title tag

chicklet

meta tag

Question 24(4 points)

Except for a few big brands, all other brands can be attacked online.

Question 24 options:

True or False

Question 25(4 points)

Which of the following is a standardized format for releasing company information?

Question 25 options:

Chat rooms

Press releases

Advertisements

Backlinks

Social networks