Question 1.4: Whether it has a sustainable competitive advantage (relative to current as well as future competitors): large wire cutting service, customer storage easy to grow and attract customers. Space of warehouse is limited, unorganized at times.

I need help with the above question. We are using a local electricity; company for our example.

Thank you!!

Electricity is one of the many things society can not live without, and for a good reason. Electricity is what powers entire cities, what allows businesses to function every day, and what powers homes all across the world. Without electricity, the world would not be even close to what it is now. Because of this, there are electrical companies everywhere, who provide service when electrical problems arise and install electrical in new buildings being constructed. These electrical companies provide necessary services to our community, and essentially, keep us up and running. That being said, in order for the electricians to do all this work, parts and equipment are required. This is where CED Fresno comes in. Consolidated Electrical Distributors (CED) is a corporation that distributes electrical components all across the US, however, each branch is signicantly different from the others and does not share the same customers nor prots as other branches. CED Fresno provides its services to local customers all across Fresno, Clovis, and the Madera area, making it relatively small, but it provides special services that many other CEDs do not and because of this it attracts customers quite easily. Question 1.1: The uniqueness of its business model: customer storage, wire cutting/spoong service, On-site deliveries/same day deliveries, get. . Value proposition > differentiation Target market > niche The rst of the four main pillars of strategy, according to Michael Porter, is a unique business model. Consolidated Electrical Distributors being a national company gives CED Fresno the benet of nationwide resources. The value added through product differentiation sets this company apart from the rest. They only use top electrical manufacturers whose focus remains on innovation in the ever evolving industry. In addition to their high tier products, their list of services is what the company prides itself on. They offer same day delivery to their niche market of the surrounding Fresno area. They also give their customers the opportunity to store job materials on location. Their quick delivery system applies here too. If a business is within a 50 mile radius from the storage location, CED Fresno will make deliveries as needed. From there, sites that are Within a 5 0-200 mile radius will receive deliveries twice a week, and farther than 200 miles one a week. They provide custom wire cutting and spooling, allowing customers to get