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Question 15 5 pts Many on-line marketers are opening physical stores. This is an example of Richness expanding into reach O Reach by expanding into
Question 15 5 pts Many on-line marketers are opening physical stores. This is an example of Richness expanding into reach O Reach by expanding into richness O Attacking adjacent markets O Exercising first mover advantage Question 16 5 pts What is part-worth analysis good for? It supports DOE It sets a common scale so I can compare products with different features O It supports hierarchy of effects It's a primary part of regression
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