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QUESTION 15 Blackberry assumed that making continuous product improvements would give its business a sustainable competitive advantage over its competitors such as Apple. Hence, the
QUESTION 15 Blackberry assumed that making continuous product improvements would give its business a sustainable competitive advantage over its competitors such as Apple. Hence, the firm ignored the growing trend towards smartphone usage and kept on developing keyboard-equipped models and ultimately failed. Based on the above information, the firm's demise is the result of its O diversification O marketing organization O functional philosophy O marketing myopia O mission statement
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