QUESTION 15

1. Increasingly we hear about criticisms of marketing. Marketers are accused of ________.

A.not doing enough to promote innovative products

B.promoting limited selection of products to the large middle-class

C.ignoring what motivates consumers and focusing on price

D.pushing excess and material consumption

QUESTION 14

1. Consumers are starting to choose products based on the ________ of the companies from which they buy.

A.responsible practices

B.branding image

C.innovative management practices

D. perceived value

QUESTION 5

1. External third parties which provide services to an organization are considered to be part of the microenvironment.

True or False?

QUESTION 6

1. Quantitative and qualitative data produced by primary research are interchangeable for marketing purposes.

True

False