Question 16 2 pts Identify the generic strategy followed by the company in each example: 1. Primark, a fashion retailer, keeps its cost structure lower than its rivals by leveraging streamlined logistics, a low marketing budget, and negotiating bargain prices from its suppliers. This is an example of [Select] 2. Andersen Windows developed an interactive computer version of its paper catalogs which allows customers to get exactly what they want, and cut by 75 percent the time to develop the design and furnish a quotation. This is an example of [Select] [Select] Differentiation focus Differentiation strategy Next >