Question 17

1 14. In international marketing a joint venture is often called a strategic alliance. 15. Companies successful at developing/commercializing new offerings lead their industries in sales growth and profitability. 16. Successful commercialization occurs when offerings can be communicated and delivered to a well-defined buyer group at a price it is willing and able to pay. 17. Diversification is the development/acquisition of offerings new to the organization and the introduction of those offerings to publics previously served by the organization. 18. According to A.T. Kearney management consulting firm, the probability of a successful diversification is 1 in 20. 19. A useful technique for gauging potential outcomes of alternative marketing strategies is to array possible actions, responses to these actions, and outcomes in a decision tree. 20. A budget is a formal, quantitative expression of an organization's planning and strategy initiatives expressed in production terms. | 21. Another name for preplanning of reformulation and recovery strategies in implementing remedial marketing action is contingency plans. 22. Variable costs include cost of goods sold such as materials, labor, and factory overhead related to production. 23. Selling expenses such as salary is an example of variable costs. sts are expenditures expected to