Question 17 (1 point) Relative to high-involvement consumers, low-involvement consumers are more likely to skip which step(s) in the decision-making process? Question 17 options: Need recognition Information search Alternative evaluation BandC Question 18 (1 point) Fans who have bought tickets to see the Maple Leafs play this season are very displeased with the poor performance of their hockey team; their attitude toward the team is becoming increasingly negative. What psychological effect are these consumers likely experiencing? Question 18 Options: Self-perception Cognitive dissonance Behavioural conict Attitude change Question 19 (1 point) Which of the following statements is NOT true about priming effect? Question 19 options: Words, colours and sounds can all be used as primes. People are always unaware of the priming effect. People are always unaware of primes. None of the above statement is true. Question 20 (1 point) Marketers can use which of the following strategies to build a strong brand community? Question 20 options: Shared experience Shared consciousness Perceived scarcity Ritual and traditions all of the above Question 21 (1 point) After an automobile purchase, there is a good chance that buyers will come across some information (better price somewhere; competitor superiority) that will conict with their purchase. Knowing this, marketers should: Question 21 options: if customers call, immediately refund their purchase. avoid customers, and let their emotions settle down. call customers with additional information to support purchase. provide a place (e.g., company's website) where customers can complain Question 22 (1 point) Which of the following statements is true regarding the different forms of brand community? Question 22 options: Community members of pools are united by a central gure. Webs are the strongest and most stable form of community. People in web communities always have same/similar needs. Question 23 (1 point) An experience can put a particular piece of mental information at the forefront of our mind. When this inuences our judgments and decisions, it is Question 23 options: a schema accessibility perceptual salience the priming effect Question 24 (1 point) How can the sender of a message be certain that the receiver has heard and understands the message? Question 24 options: Ill 4. by encoding the message properlyl by listening to the feedback by choosing the best message channel by knowing the decoding skills of the receiver Question 25 (1 point) Which stage of the product life cycle is represented when revenue begins to level off and remain constant? Question 25 options: Decline stage Introduction stage Growth stage Maturity stage Question 26 (1 point) Offering a free movie ticket with the purchase of hotel room is an example of which type of pricing strategy? Question 26 options: value-based pricing bundled pricing delay quotation pricing skimming pricing Question 27 (1 point) What is a cost plus pricing strategy? Question 27 options: A cost plus pricing strategy takes into account all inventory costs then adds a markup to cover all selling, and administrative expenses and provide an acceptable product margin. A cost plus pricing strategy does not take into account all company costs and expensesI but rather relies on market data to determine sales price. A cost plus pricing strategy does not take into account interest expense. A cost plus pricing strategy takes into account all inventory costs but not selling expenses. Question 28 (1 point) Don's Donuts sets its prices at 10% under local industry standards. Don uses what pricing strategy? Question 28 options: Customer pricing orientation Competitor pricing orientation Profit pricing orientation Sales pricing orientation Question 29 (1 point) What is supply chain integration? Question 29 options: All firms in a supply chain coordinating their activities to use a computerized supply-tracking method. A way all companies deliver their products to the consumer. Multiple firms in a supply chain coordinating their activities and processes to seamlessly satisfy the customer. An expensive form of physical distribution by multiple firms in a supply chain. Question 30 (1 point) A large technology company who sold their tablets to Cheap-Mart decided to also build their own stores and offer the same product in same shopping plaza. Which of the following conflicts best describe this scenario? Question 30 options: Vertical conflict Horizontal conflict Channel member conflict Member conflict