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Question 17 5 pts $1: Classify the following into Segmentation Bases or Discriminant variables when conducting a needs based segmentation for a company selling gym

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Question 17 5 pts $1: Classify the following into Segmentation Bases or Discriminant variables when conducting a needs based segmentation for a company selling gym shoes. Preference for Comfort Preference for Color Preference for Lightweight Preference for Waterproof Income of Customer Age of Customer Education of Customer Reads Fashion Magazines Reads Sports Magazines Customer Plays Sports regularly Customer goes to the gym regularly [ Choose] [ Choose] [ Choose] [ Choose] [ Choose] [ Choose] [ Choose] [ Choose] [ Choose] [ Choose] [ Choose]

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