Question 18 1 pts (restaurant] A new local restaurant has just opened. They are aware that although they need to make a profit, they are also accountable to larger society. Since they are in the food business, they believe it would align with their company and values to find a way to give back and help feed the hungry in their local community. Given their preceding determinations, which step of the social audit process would be next for the restaurant? Determination of priorities Evaluation of results Identification of mission O Recognition of responsibility Specification of resources ard" Question 22 1 pts Hall Hall Company, a marketing company based in Gainesville, is conducting marketing research on how to increase awareness of Kellogg's Morningstar Farms products. So far, Hall Company has set up the research plan and collected necessary information by surveying consumers online. What is the next step Hall Company would take according to the Five Step Approach model from the lecture? Conduct another survey on Beyond Meat products, a rival company to MorningStar Farms. Develop the online survey results and come up with appropriate recommendation O No further action is needed. Ask MorningStar Farms executives to make decisions based on the survey results. O Look for problems other than awareness the competitive advantage of one product over another Question 24 1 pts Igym) Joe's Gym is trying to assign customers to segments in order to better target potential clients. In order to do this, Joe's gym has to gather data about its customers. The category of measurability that Joe wants to use talls under "General" and "Objective information. Which sorts of measures is Joe trying to use in order to assign customers to segments? O Psychographics O Brand Ratings and Importance Weights O Demographic O Past Purchase O AIOS ard