QUESTION 18

1. You are trying to open a fast food location at a large food court of a busy shopping mall. Due to intense competition and limited space at the food court, the Mall administration is very selective in their tenant screening. The application to rent a location requires you to submit a detailed explanation of why you should be given a location. To support your argument of future profitability, you have conducted a porter's 5-Force analysis to include this with your application.According to Porter's five forces model, your customer's choice of lunch options would be an example of a strong force for ____________
2. a.bargaining power of customers over the price
3. b.industry power
4. c.threat of new entrants
5. d.rivalry among existing businesses
6. e.threat of substitutions