question 18-1

Which one of the following statements regarding time-series methods is FALSE?

Select one:

a. In an exponential smoothing model a larger value for alpha results in greater emphasis being placed on more recent periods.

b. An exponential smoothing model with an alpha equal to 1.00 is the same as a naive forecasting model.

c. The most frequently used time-series forecasting method is exponential smoothing because of its simplicity and the small amount of data needed to support it.

d. A simple moving-average method should be used to estimate the mean demand of a time series that has a pronounced trend and seasonal influences.