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Question # 18,19,20 are based on the following scenario: Joe Johnson just purchased an expensive, high-definition, big-screen TV. Joe knew very little about Ultra HD

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Question # 18,19,20 are based on the following scenario: Joe Johnson just purchased an expensive, high-definition, big-screen TV. Joe knew very little about Ultra HD 4K TV before he began the buying process, which was triggered by his desire to have a super- bowl party his friends and colleagues would rave about. The purchase represented a significant amount of Joe's discretionary income. He consulted multiple sources of information, including retail stores manufacturer websites, friends and family, before choosing from 3 different brands, Joe's final choice was an LG model he purchased at a Best Buy Store, Joe's decision was influenced by his interaction with an especially knowledgeable salesperson at Best Buy, who called him a few days after Joe's TV was installed to see how Joe liked his purchase. Joe has been very satisfied and has told others about how pleased he is. His party was a huge success.) 18 (15 points) List in order the steps Joe went through in making his decision. Using the information provided above, add a brief explanation of what Joe did at each stage, and what factors influenced him. Use proper marketing terminology Stage 1: Stage 2: Stage 3 Stage 4 MacBook Pro Question 19 19. what type of purchasing situation was the above for Joe? High-involvement with extensive decision making Low-involvement with extensive decision making Low-involvement and routine response High-involvement and routine response Question 20 5 pts 20. Joe consulted several sources for information. Provide an example of a marketing controlled source Joe used and a non-marketing controlled source. Marketing controlled source: Non-marketing controlled source: Edit View in art Format Tools Table 12pt Paragraph BI VALY TO A hy

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