Question 19 (1 point) A macho, high-end luxury sports-car company saw sales decreasing during a recent recession. Deciding to appeal to a wider target market, the company created a brand extension with a muchcheaper model featuring less specialized components and without the emphasis on high-speed performance. The new model was positioned as a stylish but affordable vehicle for family men. They launched this new car with several of the same brand elements of their well-known luxury model- the same colours, style, and clearly recognizable features of the name and logo were carried over and introduced as the new sub-brand's identity. Which of the following scenarios is NOT likely to be a reason the launch of the sub-brand was considered a failure? C The different attributes, benefits and personality confused consumers. C The new car cannibalized sales of the luxury car because prestige-conscious consumers were quick to switch to the bargain model. Despite its initial success, the exclusive brand image of the parent brand was tarnished and brand equity dropped in the long run. O The company missed an opportunity to develop a new brand with a unique image and equity