Question 19 (8 points) Cineplex Odeon is the largest cinema chain in Canada. It has two distinct revenue streams, tickets and concession stands (i.e., snack bars). Explain what's happening at Cineplex by analysing its growth, change in margins and other income statement information presented below. I am looking for calculation of trends and margins (3 marks) and potential explanations for why these trends are taking place (4 marks). 2016 2015 2014 Ticket Rev 2,995 2,841 1,938 Concession Rev 1,370 1.189 711 Total Rev 4,365 4,029 2,649 COGS-Tickets 1,645 1,477 950 COGS- Concessions 121 119 83 Total COGS 1,766 1,597 1,033 Gross Profit 2,598 2,432 1,616