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Question 19 In the context of international marketing, which of the following is NOT the advantage of 'standardization'? 1. It enables the company meet the

Question 19

In the context of international marketing, which of the following is NOT the advantage of 'standardization'?

It enables the company meet the precise needs of the customers

It leads to cost reduction

It contributes in improved planning and control.

It helps in global brand building.

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