Question 19 In the context of international marketing, which of the following is NOT the advantage of
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Question:
Question 19
In the context of international marketing, which of the following is NOT the advantage of 'standardization'?
1.
It enables the company meet the precise needs of the customers
2.
It leads to cost reduction
3.
It contributes in improved planning and control.
4.
It helps in global brand building.
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