QUESTION 19 Meredith is assessing market growth, market competitiveness, and market access for each segment she has identified. Meredith is assessing the of each potential market segment. QUESTION 20 Carson is part of a group of 8 to 12 people being asked questions by a trained moderator. Carson is part of an in-depth interview group True False QUESTION 21 25 When a marketer adjusts the marketing mix to give customers a clear, distinctive, desirable understanding of what the product does, the marketer is engaging in psychographic segmentation True False