QUESTION 19 Why did Hawaiian Tropic create a scented candle to make consumers feel like they're outside, on a beach? O A. Because of consumers' desire for eco-friendly consumption B. Because of generational cohort differences OC. Because of a social trend OD. Because of the coronavirus QUESTION 20 One challenge for marketers that consumers change a lot over time. Fortunately, a consumer's does not change O A. Ability to purchase O B. Wants OC. Generational cohort OD. Age O E. Lifestyle QUESTION 21 When an American novel released in Germany, it is translated into German, but otherwise the novel stays the same. This is an example of which global product strategy? O A. Sella product similar to that sold in the home country, but include minor adaptations B. Sell totally new products or services in the host country OC. Sell only products that are native to the home country O D. Sell the same products in both the home country and the new country