Question 1a: What are the three outcomes expected from marketing activities?

Question 1b: In at least 50 words, fully explain one of your answers.

Question 2a: What are eight KPIs that can help you measure the success of your marketing campaigns?

Question 2b: Expand on two of your answers from 2a.

Question 3: Approximately how often should you review marketing activities?

Question 4: What are the steps to review marketing?

Question 5: What are the five steps to improve marketing strategies?

Question 6: What is a marketing report?

Question 7: What must a marketing report contain?

Question 8: In this section we gave you 20 ways that you could effectively communicate in the workplace, choose five of them and provide your own examples on how this has happened to you in the past, or how you might do this for your staff in the future.

Question 9a

Why should a business have a marketing plan?

Question 9b

Who should approve marketing plans?

Question 10

How can segmentation help build a relationship between a business and its customers?

Question 11

What are at least five job roles related to marketing?

Question 12

What are the job titles for content marketing?

Question 13

What might be some of their actual activities that they might be required to do?

Question 14

What aspects should be monitored when tracking aspects of your marketing initiatives?

Question 15

Based on your knowledge and understanding of McDonalds (or another large multinational company) state what you understand of their marketing activities (you may need to complete some research to be able to answer this question.

Question 16

What policies and procedures were applicable to that organisation for their marketing activities?

Question 17

Based on your answer to Question 6, how would you alter an existing marketing activity for that company?

Question 18

Imagine that you were in charge of marketing for the product that you chose in Question 6, list the specific knowledge that you would need in order to be able to market that product.

Question 19

What can reviewing previous marketing plans tell you about any future marketing plans that you may have?

Question 20

Once you have data from participating in market research, what should you do with it?

Question 21

What are three questions that you should ask to determine resources required for