Question 1(Total: 5 Marks)

Hypothesis is a conjectural statement of the relationship between two or more variables, which carry clear implications for testing the stated relations. In addition, hypothesis is an unproven statement or proposition about a factor or phenomenon that is of interest to the researcher.

You are required to construct FIVE (5) alternative hypotheses based on the conceptual framework below.

Question 2 (Total: 5 Marks)

Content analysis is a method for summarizing any form of content by counting various aspects of the content. The content that is analysed can be in any form to begin with, but is often converted into written words before it is analysed. The original source can be printed publications, broadcast programs, other recordings, the internet, or live situations. All this content is something that people have created.

1. Identify TWO (2) general categories of content analysis and TWO (2) examples each of the original sources of content analysis. (2 Marks) 2. Discuss the importance of content analysis and identify whether content analysis is classified as quantitative or qualitative. (3 Marks)