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Question 2 1 . 5 p t s Strategic group mapping is a visual technique for displaying which companies have the biggest market share and
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Strategic group mapping is a visual technique for displaying
which companies have the biggest market share and who the industry leader really is
how many rivals are pursuing each type of strategy.
which companies have the highest degrees of brand loyalty.
the different market or competitive positions that rival firms occupy in an industry and for identifying each rival's closest competitors.
which companies hav failing business models.
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