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Question 2 1 . 6 5 pts Which statement accurately characterizes disruptive innovation? Newcomers start at the lower end of the market, establish themselves within
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Which statement accurately characterizes disruptive innovation?
Newcomers start at the lower end of the market, establish themselves within the existing value network, and then move upmarket.
New entrants target customers who would otherwise not use the product or service.
New entrants compete for customers who have previously gone without the product or service.
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