Question 2 (1 point) Saved The Kraft Heinz Company is insisting to get into the toilet paper business. As a marketing consultant which of the following strategies would you advice the company to use? Break the association between Kraft Heinz and the new product through masked branding Encourage stimulus generalization to capitalize on the success of Kraft Heinz existing food products Make sure the new toilet paper product is linked to Kraft Heinz in consumers' semantic memory Use family branding to encourage consumers to generalize the associations related to Kraft Heinz's existing food products to the toilet paper