QUESTION $22$

The theory of reasoned action states:

A consumer's intention to purchase is the most important predictor of if they will actually do so$,$ and that intent must precede behavior Stronger intentions lead to the consumer putting in more effort to perform a cehain behavior, which leads to an increased likelihood for the behavior to occur $($even if there are hurdles or roadblocks$)$

Both A and $B$

None of these are correct