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QUESTION 2 (20) a. Explain what Business Intelligence is and highlight how it is likely to bring success to a business if executed properly. (4)

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QUESTION 2 (20) a. Explain what Business Intelligence is and highlight how it is likely to bring success to a business if executed properly. (4) b. Identify ANY four [4] external factors that Business Intelligence must focus on for it to be effective as a tool by which the business obtains competitive advantage (16)

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