Question 2

2.1."To cut the number of projects, the steering committee used a weighting scheme that reflected the airline's priorities, which were: fly safe, generate revenue, reduce costs, and customer service. The weighting scheme easily weeded out the fluff." (40 Marks)

Use a weighted scoring model to help the committee choose between two projects: Booking System Upgrade and Cabin Crew Retraining. The relative weights for each criterion and the assessment of each project for these criteria are shown in the following table. Which project would you choose and why? (14 marks)

Criteria	Weight	Booking System Upgrade	Pilot Crew Retraining
Fly safe	40	4	10
Generate revenue	30	9	9
Reduce costs	20	7	8
Customer service	10	10	10

(Assume 10 represents the preferred score and 1 represents the undesired score.)