Question 2 (25 marks) Slack's (1994) importance-performance matrix is a tool that suggests a four-stage process for spotting gaps between market requirements and an organization's actual performance. In stage 1, the importance scale of the performance measures is measured as related to customers. In stage 2, the performance is measured as related to competitors. A. Why is it important for organizations to improve performance for its long-term success? ( 9 marlos) B. Explain how stage 3 is related to the first two stages. How does an organization use this stage to locate itself on the importance-performance matrix? (16 marks)