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Question 2 [25] Read the following extract on the vision and mission statement analysis of Apple, http://Apple Mission Statement 2020 and answer the questions that
Question 2 [25] Read the following extract on the vision and mission statement analysis of Apple, http://Apple Mission Statement 2020 and answer the questions that follow: Apple mission statement is "to bringing the best user experience to its customers through its innovative hardware, software, and services. " Vision Statement Apple Incorporation's vision statement is "to make the best products on earth, and to leave the world better than we found it." Core values Apple core values include "inclusion and diversity, education, accessibility, environment, supplier responsibility and privacy". 2.1 Differentiate between strategic intent/vision, mission statement and value statements by referring to the examples as given in the above extract. (6) 2.2 Discuss the importance of vision and mission statements as part of strategic intent. (19)
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