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QUESTION 2 3 FunText is a company that owns an app used for text messaging. It recently offered a six - month membership extension to

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23

FunText is a company that owns an app used for text messaging. It recently offered a six

-

month membership extension to its existing customers without any additional charges. Which competitive strategy is FunText trying to implement in this scenario?

creation of a new service

product differentiation

locking in customers

locking in suppliers

enhancing existing products

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