Question $26$

$4$ pts

Nike ran a series of commercials featuring Colin Kaepernick, whom many consider a divisive figure as a result of his kneeling in protest during the playing of the national anthem. Many outraged customers posted videos of them burning Nike gear and swearing they'd never buy from the company again. The price of Nike's stock dropped; however, soon recovered to previous levels. What was the primary environmental force that came into play relative to their stock price?

Social$/$cultural

Publics

Customers

Economic