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QUESTION 2 ( 6 5 Marks ) MAC 4 8 6 6 / A 0 2 BACKGROUND Meals 4 U ( Pty ) Ltd (
QUESTION Marks
MACA
BACKGROUND
Meals U Pty Ltd MU was incorporated in by two brothers, Robert, and Keegan Peters. MU started off as a small business delivering frozen homemade meals. After the national lockdown regulations were implemented in March the demand for frozen meals grew significantly. MU subsequently expanded its range of frozen meals and now has distribution centres nationwide. All operations of MU take place from their facilities in Bloemfontein. Meals are distributed from the central kitchen to the distribution centres and from the distribution centres to customers via a thirdparty courier company.
The main facility and the distribution centres are connected via a cloudbased operating system, FoodDistro. FoodDistro was specifically tailored to the needs of the business to provide seamless and direct access to the distribution centres and the main facility via a wide area network WAN Seamless and direct access to information is one of the overall objectives important to the organisation. The system is periodically backed up offsite to an independent rd party cloud provider. MU also uses an offtheshelf accounting package, AccDr. FoodDistro and AccDr are compatible, and information is updated in realtime.
MU uses firewalls to prevent unauthorised access to the FoodDistro system, the WAN connection, and its server. The firewalls are updated regularly by MUs IT department, which is centralised in Bloemfontein. Customers can place orders via the MU website and its mobile app.
Registering a profile
MU utilises a website for all its retail customer sales. A customer must register a profile to purchase MU products online. After completing a set of required fields, a customer must accept the MU terms and conditions by selecting the I agree option. All the required fields, including accepting the MU terms and conditions, are mandatory for successfully registering a customers profile. Once a customer has successfully registered a profile, the FoodDistro system automatically sends a registration confirmation email and a notification to the customers cell phone number.
Shopping
Once a customers profile has been registered, the customer can start to shop online. All categories of products are displayed on the MU website. Customers can also search for specific products. Customers can filter categories of products by price and popularity. Each product has a short description, price, and reviews by other customers who have already purchased it
Once a customer has identified a product heshe would like to purchase, the customer selects the add to cart option, which adds the product to a virtual shopping cart. The customer can add more than one product to the virtual shopping cart.
Human Resources
MU utilises a recruitment agency to select their employees. The recruitment agency hires suitable individuals with appropriate personal qualities, experience, and qualifications in consultation with line management. All employees undergo induction and training on the companys policies and procedures. They also receive training on the company's computer systems, should they require it All new employees have a month probation period during which their line manager or another employee supervises them.
REQUIRED: You need to refer to the above scenario in your answers
Recommend and discuss Key Performance Indicators KPIs for MU to measure their
website's digital engagement, scale, and active usage. Marks
Recommend how MU can utilise data from the website to improve the KPIs you have identified above. Marks
Review the advantages of MU centralising their IT department in Bloemfontein? Marks
Discuss the process that MU management undertook when selecting their information
system architecture for MU Marks
IdentifyanddiscusstheITpersonnelcontrolsaroundthehumanresourcesfunction
Marks
Discuss how the recruitment agency can come up with a strategy to attract millennials to work for MU Marks
ArtificialIntelligenceandProcessAutomation
Discuss the differences between artificial intelligence and process automation.
Marks
Evaluate the benefits associated with process automation for MU Marks
Recommend how Artificial Intelligence can assist the finance department at MU
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