QUESTION 2 (A)

(1)Discuss the public policy and ethical issues facing direct marketers?(7.5 marks)

(2) Identify the benefits of online marketing to consumers and marketers and four ways marketers can conduct online marketing? (7.5 marks)

(3)Describe how companies compensate and supervise sales people and how they evaluate sales force effectiveness? (7.5 marks)

(4) (Explain how companies use public relations to communicate with their publics? (7.5 marks)

QUESTION 2 (B)

(1) A Brand constitutes a name, design, logo or any combination and it does not only represent a product but also it represents the identity and personality of organizations and their offering to the target audience upon which customers make their purchasing decision. As a marketing communicator discuss in details what constitutes branding and the likely benefits it invokes on the consumer, retailer and the manufacturer?(20 marks)

(2) You are a brand manager of a reputable company, your brand has lost its identity. As a brand manager, you have been asked to restore it, how would you go about it? (10 Marks)