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Question 2 (a) Determine the FOUR (4) significant steps that the company of the nominated product should undertake to design a customer value-driven marketing strategy.

Question 2

(a) Determine the FOUR (4) significant steps that the company of the nominated product should undertake to design a customer value-driven marketing strategy.

(b) Assume you are the marketing manager for the nominated brand. Discuss TWO (2) requirements that you would consider for effective segmentation.

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