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Question 2 A leading retail bank in Hong Kong is planning to use search engine marketing to promote its travel insurance products. (a) Discuss, with
Question 2
A leading retail bank in Hong Kong is planning to use search engine marketing to promote its travel insurance products.
(a) Discuss, with examples,TWOdifferent techniques that the bank might use to promote its travel insurance products through a search engine.
(b) DiscussTHREEbenefits of search engine marketing to promote travel insurance products. Support your answer with examples.
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