QUESTION 2

a. Provide a Ghanaian example each for the following grand strategies.

i. Divestiture

ii. Market Penetration

iii. Related Diversification

iv. Horizontal Integration

v. Forward Integration

[15 marks]

DC: ACD01-F004

b. A company you work for has recently applied for financial aid from the National Board of Small Scale Industries (NBSSI). A few days ago, you received notification that the companys application has been shortlisted. In his excitement, the CEO of your company presented GHS 1,000 to a staff of NBSSI as appreciation for a good work done. Today, you received an e-mail that your application has been revoked owing to bribery. Explain to the company CEO why his appreciation was considered as unnecessary and unethical.