QUESTION 2

a)Are you aware of the different types of legal systems in the world? What are they?(10)

b)Why is litigation considered an unattractive option to settle disputes?(5)

c)In your opinion, which type of legal recourse is preferred by marketers and why?(5)(

QUESTION 3

a)In assessing marketing opportunities, there is no single ideal criterion. A marketer must therefore employ a set of criteria that is relevant to the market opportunity being considered. In your opinion, what do you think are the economic variables that should be consideredand why?(10)

b)In your opinion, what would happen to a company which is not responsive to the changes in the global environment?(5)

c)How do we differentiate between gifts and bribes?