Question 2 ( answer all the questions please! thanks in advance )

11)Change in consumer ______ and the amount of ______ between producers can affect the volume and value of different goods and services sold.

A-Competition, Demand

B-Demand, purchase

C-Competition, purchase

D-Demand, Competition

12)______ involves marketing communications using mass advertising media.

A-Below the line promotion

B-Personal selling

C-Direct marketing

D-Above the line promotion

13)If a small increase in the price of a product causes demand and total sales revenue to fall significantly then consumer demand for that product is ______:

A-Price elastic

B-Price inelastic

C-Improving

D-Increasing

14)______ is used to calculate the minimum level of output a business will need to produce and sell to cover its costs and to examine the impact that changes in costs, prices and sales could have on profits.

A-Breakeven Analysis

B-Breakeven level of output

C-Lean production

D-Factor substitution

15)A job description is used to produce a ______ listing the skills, qualifications, experience and personal qualities a person will need to do the job effectively.

A-Job Specification

B-Selection

C-Job Analysis

D-Recruitment

16)Average cost per unit is equal to ______:

A-Total output / Total Cost

B-Total Revenue / Total Cost

C-Total Cost / Total Revenue

D-Total Cost/ Total output

17)During the ______ stage, products, pricing strategies and promotions may be redesigned and re-launched to persuade consumers to continue buying the product because it has been improved.

A-Growth

B-Development

C-Launch

D-Extension

18)Which of the following is not among the methods used to improve productive efficiency?

A-Training employees

B-Improving the work environment

C-Punishing employees

D-Rewarding employees

19)Which of the following is not among the sales incentives that can be adopted by organizations when doing marketing?

A-Competitions

B-Personal selling

C-Money off coupons

D-BOGOF

20)Which of the following statements is correct?

A-None of the options

B-Changes in technology and government policy do not affect markets

C-Changes in technology and government policy can affect markets.

D-Changes in consumer demand do not affect the value of different goods and services sold.

21)______ refers to brand name and product image; advertising and other promotions to raise consumer awareness.

A-Promotion

B-Price

C-Product

D-Place

22)______ are normally one-off lump sums paid to employees who have performed well.

A-Bonus Payments

B-Employee share ownership

C-Commission

D-Profit Sharing

23)______ involves efforts to establish and maintain a good image for a company and its products with the general public.

A-Point of sale promotion

B-Public relations

C-Publicity

D-Personal Selling

24)_______ is that level of production which, if sold, will generate total revenue that will exactly equal total cost.

A-Break-even level of output

B-Average utilization

C-Economies of scale

D-Fixed cost

25)Retail sales are highly price sensitive is an example on organizational ______:

A-Strength

B-Threat

C-Weakness

D-Opportunity