Question 2: Based on the information given in the video, how would you plot Protinex 'Driginal' on the perceptual map? Have you seen any shifts in the last few years? [Word Limit: 12G words] You can follow these steps: What parameters can you differentiate on? Mention the 2 most important factors with regards to HFDs. These will act as the axes for your perceptual map, Create a perceptual map for the Health Food Drink {HFD} players in India {You will have to show Protinex+ competitors in the HFD sector}. Add the image of your map in the solution rapt. Question 3: Drawing insights from what you saw in the video, devise a positioning statement for Protinex. [Word Limit: 12D words] As a recap, the framework of a positioning statement is given below: \"For [target market], Protinex is [frame of referencev'competitive set] that [key benets, unique value claim] because [reasons to believe, evidencel'. Question 4: Build your marketing mix to help Protinex 'Driginal' shift from a prescription based brand, to an everyday nutrition brand. 'r'ou will have to mention the rationale behind each of these, As a recap, the 4P3 of marketing Product, Price, Place and Promotion are distinct factors that marketers can influence in order to create a meaningful product or service and market it to a defined audience