Question 2 BCB Co. is planning to launch its first education gaming smartphone to the market in next February. However, the CEO of BCB is worrying of the rivalry in the competitive market and he would like to know if the marketing department is able to target the correct group of potential customer. You as the manager for marketing department is required to present a market survey to the CEO as per following: a) Explain the FOUR (4) types of market segmentation for BCB Co. You are required to provide an appropriate example for each market segment. (20 marks) BUS1100 (F) / Page 2 of 2 b) Explain ONE (1) most suitable market segment for BCB Co. to launch the new education gaming smartphone. You are required to further justify your selection. (5 marks)Question 1 Lisa is a marketing manager in Bobby Boo Lid and she always search for some new business opportunities to increase the market share. She is also busy look for creative ideas to develop new product for the company's expansion. a) Briefly explain the TEN (10) Mintzberg role which required by Lisa as a marketing manager. (20 marks) b) Identify ONE (1) Mintzberg role which Lisa is performing. Briefly justify your answer. (5 marks)Question 3 KDP Co. is planning to expand its business to global market to enlarge its market share and to build a global brand. The marketing manager is proposing to penetrate the global market by setting up its own subsidiary in the foreign country. The shareholders are interested with the plan and keen to know if the company has sufficient financial resources to support the plan. a) Briefly explain the TWO (2) major sources of finance that can be adopted by KDP Co. (5 marks) b) Based your answer in (a), list out ONE (1) type of fund which is suitable to finance this big project that is going to generate synergies for KDP Co. in the future years. (2 marks) c) Discuss in details the THREE (3) types of the fund mentioned in (b). Support your answers with an appropriate example for each type of fund. (18 marks)Question 4 A local convenient store 100 Speed Mart is looking for business opportunities to diversify its business to Vietnam. Mr. Amid, the owner of 100 Speed Mart is not aware that the different business environment may affecting his plan to step out from Malaysia. Explain to Mr. Amid any FIVE (5) external / macro business environment that might positively or negatively affected the business operations of 100 Speed Mart in Vietnam. Your answers must be relevant to the above-mentioned scenario. (25 marks)Question 1 Donna Hamilton is excited to open her own restaurant, the Westminster Inn. Although Donna has worked as a chef and even managed a number of restaurants during her career, she is concerned that she gets off to a good start. Donna spends several weeks before the restaurant opens setting goals. (a) Donna feels that leading and controlling may be the most difficult part of her new job. Explain TWO (2) reasons why would she feel this way? (10 marks) (b) Help Donna to understand ONE (1) difference between conceptual skills and technical skills. (6 marks) (c) Briefly explain the THREE (3) informational roles that Donna should possess as a manager. (9 marks) (Total: 25 marks)Question 2 Burger King's returned to Japan in June 2007, where it opened an outlet next to McDonald's Japan HQ in Shinjuku. This event was significant in Burger King's history because it was the second time round that Burger King set foot in Japan, after losing a price war with McDonald's in 2001. Burger King had learnt that the first time it entered the Japanese market, many food outlets were doing big discount promotions. Burger King chose to keep its higher prices so lost out to its many competitors. The entry into the Japanese market second time round represented a major change in strategy for Burger King. It is banking on a new trend among some Japanese consumers favoring pricier, high- calorie meals. These Japanese have moved away from their traditional fish and rice diet towards more greasy foods. Burger King's whopper fits the bill just right with its flame-broiler technique in cooking. Though pricier, the whopper offers more with its bigger than size than that of competitors. But the case ends by presenting information that questions whether or not Burger King will be able to sustain its presence in the Japanese market, given that taste buds change and vary over time.(a) Briefly explain THREE (3) reasons how the fast food industry in Japan affects the pricing decisions among hamburger chains? (6 marks) (b) Describe TWO (2) types of pricing strategy approaches that hamburger chains in Japan have pursued? (6 marks) (c) Explain FOUR (4) different marketing mix efforts that Burger King could implement in order to succeed in Japan. (13 marks) (Total: 25 marks)Question 3 Javen and Kim are going to start-up a new food and beverage business and they are in the midst of designing an operations strategy. However, they understand that implementing a suitable production strategy is very important to minimize waste associated with excess inventory. (a) Explain ONE (1) suitable product and service strategy if Javen and Kim decides to venture into a luxury fine dining full service restaurant which allows maximum customization for order, so their customer could enjoy a unique desired meal. Support your answer with relevant justification. (6 marks) (b) Explain ONE (1) suitable method of production to apply the product and service strategy proposed in (a). Support your answer with relevant justification, (6 marks) (c) Discuss any TWO (2) advantages and any TWO (2) disadvantages based on the recommended method of production in (b). (13 marks) (Total: 25 marks)Question 4 Super TV Channel 6 operates in a major Midwestern city and is on the air 24 hours a day. Labor- management relations there have been relatively good over the years. There are three unions: one for engineers, one for announcers and newspeople, and still another for stagehands and projectionists. As might be expected, the serious concerns of one union usually have no impact whatsoever on the other unions. One Wednesday night, a group of the engineers became very unhappy and called the station manager of Super Channel 6 to say they would be going out on a 24-hour work stoppage that would last from 3:00 p.m. Thursday until 3:00 p.m. Friday. It was not necessary to tell the boss their gripe; he already knew. Sure enough, at 3:00 p.m. on Thursday, the engineers walked off the job. The leadership of the union never gave its blessing to this group of engineers walking out and, in fact, urged them to reconsider. When the stoppage was over and the engineers came back to work at 3:00 p.m. on Friday, the manager said that he would not need them until 3:00 p.m. on Saturday. (a) The environment at Super TV Channel 6 displays workforce diversity. Briefly describe workforce diversity. (4 marks) (b) When the engineers came back to work at 3:00 p.m. on Friday: i Which management tactic did the company employ? (3 marks) ii What message did the management send through this tactic? (3 marks) (c) Other than the union tactics chosen, explain THREE (3) other options that were available to the union with examples. (15 marks) (Total: 25 marks)
