Question 2 Business Ethics

Beauty First is a cosmetic brand that has just commissioned a new advertisement. The advertisement is for a new anti

aging cream, and in the advertisement, the tag line "it takes years off your age," is used. The product is aimed at women

over the age of 50, and claims that with regular use, after two weeks, you will look ten years younger. The model used in the

advertisement is a 38 year old woman. To launch their product, the beauty company is offering a buy two, get a mascara

and lipstick in a tote bag for free package. In the fine print at the bottom of the ad, it says, limited quantity available.

By analysing the facts, comment on the ethics of this advertisement and specifically discuss ethics in advertising.