QUESTION 2 - BUSINESS

NOTE: Pictures attached to assist with answering the question. Case study attached in order to answer the question.!!!!

Takelot.com and Superbalist.com

Takealot.com has built its business on the simple principle that their customers come first. Their business is retail, and they strive to have the widest range of products and the best possible customer service on the African continent. Takealot.com is doing it by employing great people and developing innovative, cutting-edge tech.

They are all about their customers. They want to be the most customer-centric online shopping destination in Africa to make online shopping so easy and seamless that everyone will feel comfortable doing it. Takealot.com wants to know their customers and be a part of their lives. They want each experience the customers have with them to leave them with a smile, whether its a confirmation email, an added detail on the packaging or even the return of an unwanted or damaged order. According to Takealot.com: Sure, were only human and we make mistakes, but when we do, we confront them honestly, openly and immediately, doing everything we can to make things right.

For takealot.com, 2014 was a truly pivotal year with the announcement of a $100m investment from Tiger Global. This was quickly followed by the purchase of Mr Delivery which gave the business ownership over its own logistics network through the Takealot Delivery Team division (formerly Mr D Courier) and its own app-based on-demand food delivery service through the MR D division (formerly Mr D Food). The same year saw the successful acquisition of Superbalist.com, a curated design and fashion website, and culminated in the announcement that Naspers-owned Kalahari.com would be merging businesses with takealot.com building the premier online shopping destination in Africa. The merge was successfully completed on 1 May 2015 when all Kalahari customer accounts were successfully transferred to Takealot.com.

In April 2022, Superbalist bought G-Ways CMT Manufacturing Proprietary Limited, a small clothing and textile manufacturing business which adds scale to its private-label business. Mr D, the Takealot groups delivery business, increased orders and GMV 9% and 13%, respectively, maintaining its strong position in South Africas main cities. Mr D announced its Pick n Pay grocery partnership in May 2022 and made trial deliveries in August.

Superbalist.com is South Africas most-loved online wardrobe + lifestyle destination. Were all about accessible style that inspires self-expression and confidence.

Superbalist.com teams and their ways of working:

• Small, cross-functional teams.
• Complete ownership of focus areas.
• Collaboration with product, data science and UX.
• Set goals and develop the most effective solutions to each of them.
• Cross-team guilds focus on excellence in specific areas.
• Teams are driven by and 6measured on results not work volume.

Superbalist.com perks:

• Flexible working hours
• Work from home/anywhere in SA
• Working with top talent
• Personal career development plans Staff discounts

QUESTION 2

Kim and Mauborgne identified five fundamental differences between more and less successful organisations based on dimensions of strategy. Using these five fundamental differences, recommend how Takealot.com can be more successful.

below will assist you with the answer

The 5 fundamental differences between more and less successful firms based on dimensions of strategy 1. Industry assumptions; 2. Strategic focus; 3. Customers; 4. Assets and capabilities; 5. Product and service offerings