Question (2) Choose a "World Class Organisation" and discuss the following: ( the organisation its Microsoft) solve questions (4,5,6)

4. Explain the rationale for conducting a SWOT analysis before proceeding with the development of the strategic plan

(2 Marks)

5. Apply SWOT Matrix to your chosen World class organization to better inform their strategies direction. (2 Marks)

6. Do you agree or disagree with this statement "TQM starts at the top, where serious obsession and commitment to quality and leadership must be demonstrated. Middle management also has a key role to play in communicating the message to members of staff". Justify your answer. (2 Marks)