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QUESTION 2 [CLO2, 20 MARKS] An international food and beverages incorporation evaluates the effectivenes of advertising in different media. F-test is used to test whether
QUESTION 2 [CLO2, 20 MARKS] An international food and beverages incorporation evaluates the effectivenes of advertising in different media. F-test is used to test whether there is significant difference in the effectiveness of the 3 advertising media (TV Newspaper, Online), at 10% significance level. The results of the statistica analysis are shown below: ANOVA sales in ringgit Sum of of Mean Square Sig. Squares Between Groups 76207.079 2 38103.540 3.098 052 Within Groups 737955.905 60 12299.265 Total 814162.984 62 (i) State the hypotheses of the test. [4 marks] (ii) State your decision rule. [2 marks] (iii) Based on the results obtained, is there any significance difference in the effectiveness of the 3 advertising media? [3 marks] (iv) Which medium would you hypothesize to be more effective? What is the logic behind your hypothesis? [4 marks] (v) Recommend a statistical test to confirm your hypothesis in part (iv)? [2 marks]
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