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Question 2 Commercialism is often condemned for ruining sport. However, when we consider the benefits of commercialism, the picture clearly becomes more complicated. Much of
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Commercialism is often condemned for ruining sport. However, when we consider the benefits of commercialism, the picture clearly becomes more complicated. Much of what people love about sport can only happen because sport can generate profit. Given that commercialism may be a necessary part of sport, we must then consider the ethical obligation placed upon those who profit from selling sport. Here, it is clear that those who profit should do so in a way that ensures the future flourishing of the sport. Thus corporations such as Nike, Adidas, Under Armour, or ESPN cannot simply have profit as their bottom line; they may have an obligation to reinvest portions of their profit to secure sports' foundations.
For Question discuss the ethics of commercialism in sport. Include information from the text book pertaining to profit and the ethical obligations associated with those who profit from selling sport. Also include your personal feelings towards the commercialization of sport.
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